KMID : 0869620160330020111
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Journal of Korean Society of Hospital Pharmacists 2016 Volume.33 No. 2 p.111 ~ p.121
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Pharmacist as an Academic Detailer: Benefits and Challenges
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Jina Zhenji
Madiha Yang Changqing
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Abstract
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¡°Academic detailing¡±(AD) is a form of interactive educational outreach to physicians or other health care staff for providing unbiased, noncommercial, evidence-based information about medications and other therapeutic decisions, with the goal of improving patient care and reducing health care costs. Many trials have been carried out to establish this technique as an effective tool for continuous education of medical staff which in response leads to safe prescribing patterns. In this review we have summarized the studies that evaluated the role of pharmacist as an academic detailer in different settings, targeting different group of medications and achieving different objectives. Some studies that compared academic detailing to other educational methods or technology oriented techniques are also included. Various factors that promote or discourage academic detailing by pharmacist have been discussed. Pharmacist led educational outreach is found to be effective in changing the prescribing behavior, but on the other hand some researchers have observed insignificant effects.
Further research is reuired to determine the best possible structure ensuring fruitfulness of this technique.
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KEYWORD
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Academic detailing, Pharmacist, Prescribing trends, Physicians
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